Follow us on instagram

Most of our communications goes out over Instagram. To stay up to date about events, news and all the fun stuff we have going on, make sure to follow and star us as favourites. This way, you also get updates about our racing team and can follow Cian racing around the gravel and dirt roads of Europe.

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Layers, always..

At PRIMA we belive in layers rather than one piece for each weather or temperature.

Not only is it friendlier for the wallet to have multi use garments, but also for the environment.

Explore collections
  • Ride fit

    Garments in this category have a more relaxed fit. They are cut a bit bigger for a less aero and not so tight silhouette. Suitable for training rides with coffee stops and aprés bike drinks.
    Jerseys in this category can be sized down for a tighter fit.
  • Base fit

    These garments are made to sit just right. While the race fit is made to fit tight and aero, and the ride fit is looser and less snug, the base fit is the perfect fit in between. Great for every day use and a great look both in the saddle, on epic long rides and off the bike for the coffee stop or the after bike negroni.
    Garments in this category can be sized down for a tighter fit or up for a looser fit.
  • Race fit

    Garments in this category are cut pro tight for a snug and aerodynamic fit, with an anatomic riding position pattern. Suitable for race pace
    rides when you want to feel and be fast!

    If you are less comfortable with a tight fit or don't want true race fit, just choose one size up from your normal size.
  • Street fit

    This is the clothing that are made for commuting and haning out, riding in a more casual fashion.
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