Ride fit

Garments in this category have a more relaxed fit.

They are cut a bit bigger for a less aero and not so tight silhouette. Suitable for training rides with coffee stops and aprés bike drinks.


Jerseys in this category can be sized down for a tighter fit.

Base fit

These garments are made to sit just right. While the race fit is made to fit tight and aero, and the ride fit is looser and less snug, the base fit is the perfect fit in between. Great for every day use and a great look both in the saddle, on epic long rides and off the bike for the coffee stop or the after bike negroni.


Garments in this category can be sized down for a tighter fit or up for a looser fit.

Race fit

Garments in this category are cut pro-tight for a snug and aerodynamic fit, with an anatomic riding position pattern. Suitable for race pace rides when you want to feel and be fast!


If you are less comfortable with a tight fit or don´t want true race fit, just choose one size up from your normal size.

Street fit

This is the clothing that are made for commuting and hanging out, riding in a more casual fashion. 


Shipping and tracking:


Please allow 5-15 days shipping.

A tracking number will be provided in the email indicating that the items has been shipped. For international shipping, please look at the original shipping website for tracking numbers provided for different countries. They usually appear when the parcel is handed over between post services. Also keep in mind that different curriers have different update systems. It can sometimes take up to a few days for updates about the shippment to appear. Thank you!

About us:


PRIMA was founded in Sweden in 2010 by Henrik. A cyclist, racing at an amateur level, but with passion at the highest level. PRIMA started as a reaction to how hard it was to find nice and simple, great looking yet high end garments for riding and training, made using a sustainable manufacturing process. In the beginning there was a lack of availability of fabric made from recycled polyester, so all clothes where made from fabric developed by PRIMA in Sweden and sewn by a seamstress on the island of Gotland.

The seamstress has now retired and access to sustainble fabric has gotten better and wider ranges are introduced all the time.

All garments are carefully manufactured using hand picked fabrics with patterns designed for a perfect fit for all riders at all levels. PRIMA is the choice for cyclists that want to look great and also feel great. We spend hours in the saddle every week testing and developing our garments. PRIMA is still owned and operated by devoted cyclists.

Our passion is to create the perfect garments for a great look and a great feel

- on and off the bike!